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Website Built, Don't Stop Now |
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Monday, 15 August 2005 |
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Your website will not work for you by itself. It is a marketing vehicle, not a destination. So now that your website has been built, here is how to get it working for you:
Meta tags help search engines categorize your website. No page should be without a Keywords and a Description tag. The Keywords tag is a list of possible searches that someone might use to find a page on your site. The Description tag can be a couple of sentences, or RE line for your page, that some search engines display in the search results. Tailoring these tags to each page will improve the relevance of the page to the search, while broadening the chance that one of your site's pages will display in the search results. These tags will give search engines more context to match searches with your content.
Register your website with search engines. Create a sitemap listing the pages you want the search engines to index. Get other websites to link to your website, and post articles to other websites that link to yours.
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