Online Marketing Essentials Blog

The 2014 World Cup fever is sweeping the world. We can learn a few things from the World Cup that can be applied to good website design.

Only the best performing teams/pages make it

Although many countries try to make it into the world cup, qualifying games determine which teams are the best ones to play in the World Cup. Content on website pages should stand up to similar scrutiny. Throw out the content that is subpar. Only the best content should represent your organization on your website. Make sure the writing is world class.

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For many people, writing is an arduous, time-consuming ordeal. There is good news that can come out of it. The efforts of that hard work can be repurposed in several publications, giving extra milage to those blood, sweat, and tears.

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Social media websites, like Facebook and Google+ spread your message from you to your friends (fans) and their friends. To reach the broadest audience, your message should percolate to as many level of friends possible. Here are some tips for doing so:

Ask for Shares

Comments and Likes are okay, but shares really get the message to the next tier. Shares add your post to that person's timeline, which encourages other people to read and respond to the post. Use irresistable titles, engaging photos and videos so viewers can't help but to click for more information.

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Sharing files among a desktop computer, laptop, and smartphone, was challenging. Ubuntu offered a cloud storage service, which allowed me to share files on these devices on disparate operating systems. It was as secure as my Internet connection and password. When sending emails with large attachments, it uploaded the files to my account and provided the recipients with access to download them at their convenience.

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Setting up Google Analytics on a website is a good first step for building a return on investment (ROI) on your website. Google has a lot of great reporting and demographics analysis that it can glean from the visitors to your website. There are analytics for marketing initiatives, page performance for your web admin, and conversions for your sales team. The reports can even be emailed to the teams periodically for added convenience.

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Blog is a contraction of Web and Log. Weblog. Blog.

Vlog is a contraction of Video and Log. Videolog. Vlog.

The same concepts for structuring a good blog can be applied to a vlog. Planning, preparation and consistency are all essential ingredients. Vlogs, with their additional technological requirements need additional planning and preparation to produce the conistency of a brand.

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When I first started building Internet pages back in 1992, I was building screens for Bulletin Board Services. People would use their dial-up modem and call the computer they wanted to access. That computer would provide screens for uploading and downloading files, and participating in discussion boards on various topics. The cost of the call was the same rate as your phone service: Free for local calls, and a moderate price per minute for long distance calls.

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The key to any marketing campaign is to achieve a specific objective (e.g., brand awareness, new product or service, etc.). The wording, timing, and format of the ad will influence the number of people who respond to the campaign. This post will address the format of the ad.

Pull marketing is when someone searches for and retrieves information about an organization. Push marketing is when the information is delivered to people, requiring little or no effort of the recipient. Combining the two approaches to delivering a message broadens the public's awareness of an organization:

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Each generation has been brought up, surrounded with different communication media. This technology shapes how the people of that generation accept and use technology in the future. There is a risk of over-generalizing when it comes to assigning trends to demographics. No doubt there are people born in the 1930s who can instant message with their great grandchildren, and people born in this century who prefer the tactile experience of printed word on paper. These people tend to be anomalies in their generation.

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With the amount of unsolicited emails clogging up your Inbox, email has become a marketing medium of choice for advertisers. It is much cheaper than a mailing or newspaper ad. Follow these guides, and besides being cheaper, your email campaign can also be more effective:

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