Online Marketing Essentials Blog

Technology makes communicating so much easier over longer distances these days. With telephones, computers, and smart phones, we are just a few key strokes away from billions of people in the world. Why, then, can it be so difficult to get someone to return a message?

A simple acknowledgement of receiving a message can put a person at ease. If you can't provide all of the information at the time of response, let that person when s/he can expect a full response.

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All too often we hear "That's not my problem." This deflective attitude does not get the problem solved. Maybe the problem is not a worker's responsibility to fix directly, but we all have a responsibility for getting the problem fixed once it has been brought to our attention. Getting a problem solved can be getting the person who identified the problem in touch with the correct person to get it fixed.

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Is your business newsworthy? Sure it is. Employee satisfaction, giving back to the community, opening a new location, changing processes are all newsworthy events. Maybe your business has made you become an expert in your field. It is time to get a news reporter to write a story about it.

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Search engine rules are revised every few months, for good reason. There are people out there who are looking to get any advantage in search engine placement, including gaming the system. Search engine schemes that have worked in boosting search engine results in the past now may not work, or worse penalize your search engine ranking. One such trick is keyword stuffing.

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When exchanging business cards with business people this week, check out their email address. You might come across people who use a free service, like GMail, Hotmail, Yahoo, or their local Internet service provider. What perception do you have of this person's business? Maybe they are a sole proprietorship and sort of fell into this business. Maybe they are doing this business as a sideline to make more income than with just their fulltime job. Maybe they don't want to pay $25 a year for an email address that matches their website brand.

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Search engines love text. It is easy to index, categorize, and evaluate the content on the page. So what happens with images, video, and audio?

With multimedia files, your website developer can add descriptive text about the content contained in the image, video, or audio file. Search engines will reward the extra effort by indexing the content more accurately. The result is better placement for your web pages on search results.

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Readability is essential for people to stay on your website and learn your message. Part of what makes content readable is to keep the width of the lines of text fairly short. 12-14 words to a line is a good maximum for column width.

Exceeding the 12-14 words-per-line limit increases the reader's effort to move to the next line. As the reader scans eyes to the start of the next line there is a greater risk of rereading the same line or skipping over one line. Both scenarios frustrate the user and s/he is more likely to go to another website for content.

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Facebook business pages can be used for driving traffic to a website, promoting a product, service or employee, or for creating an online community. Increasing Facebook traffic helps to meet those objectives. Here are some ways to boost Facebook likes and views: On your own website, place links to each of the social media websites. Include a Facebook Like box on each page of the website that requests users like your Facebook page right then and there. Posting frequency should be ramped up to several posts each day.

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There are dozens of email blast services on the Internet these days, many of which are advertised on YouTube and other sites. The differences between them are quite small. The screens for accomplishing tasks to distribute emails may be a little more complex than another, but once you get used to a system, it offers the same core functionality as other companies.

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Think of when you meet a small business owner, and the conversation takes off. It feels good. You learn about their business, who the owner is, and find common interests. When the conversation extends its welcome, what is the easiest way to excuse yourself from that person? Ask for their brochure.

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