Online Marketing Essentials Blog

The Yo! app was developed by Or Arel and released on April 1, 2014. It was originally designed for Or to get his assistant's attention. Restaurants can use this technology to do the same thing with their customers.

Yo app for restaurants

Read More

You hear it everywhere: Post more often to garner more followers. Publish content at least once a day to traditional social media sites, like Tumblr and Facebook, and at least five times to hyper social media sites, like Twitter. Although this frequency holds true, the type of information you publish has a lot to do with engaging your audience.

Read More

With 300 million unique visitors every month, Tumblr is a formidable social media platform. As with Facebook, Tumblr presents a feed of your friends' and your posts. You can add text, images, videos, and links. Tumblr is being called the anti-Facebook, and they are relishing that moniker.

Read More

The Best Friends National Conference wraps up an insightful four days of workshops today. The speakers at the conference have covered a variety of topics for animal charities ranging from managing the executive/administrative side of running a registered charitable organization to the day-to-day caring of rescued animals. In each seminar I attended the speakers skillfully brought their subject matter to life. Judging from the laughter erupting from the rooms to either side of us, other audiences were having as much fun in their sessions as well.

Read More

Bad reviews happen. How you respond to them will show potential customers whether you are worth a second chance before they try you for the first time.

Customer review websites are littered with posts from unhappy customers. These comments are an opportunity for you to show onlookers how you value your customer. Make sure you show your best face in these interactions, and the right people will become your customer.

Read More

You have spent time getting your website ready with content, photos, contact forms, and shopping cart. Little thought goes into the Privacy Policy and Terms of Use, yet these documents are the most important ones to protect your presence on the Internet

Read More

Building a website does not guarantee traffic to it. With 571 websites created every minute it means it will be drowned out in the sheer amount of online volume, if you do not take steps to promote it.

Read More

Google has drafted an SEO Starter Guide. Here is a summary of the guide's content recommendations:

Read More

Google has drafted an SEO Starter Guide. Here is a summary of the guide:

Page Title

Make page titles descriptive, yet easy to display in search results. It can list your website name, but be sure to include other bits of information, like location and top offerings. The title should reflect the content of the page, and ensure each page has a unique title.

Read More

Novelist Will Self has advised writers to write for themselves, instead of an audience. Since you know yourself best, you can write in a focused voice. Your style will not falter, and the words will be less forced. If you try to write for someone else, and you don't have a clear picture of who that person is, that voice may be disjointed.

Read More

Pages

Testimonial

Mr. Cole converts the creative ideas of the customer and responds also to requests for changes without any delay. His use goes beyond the usual scope and problems--of any kind.

-- Anja S.