Online Marketing Essentials Blog

This week in 1993, I designed my first BBS for a client. It was a simple bulletin board system where users would call his computer through a modem, and his computer would send screens to upload/download files and send comments. I created the graphics for the screen using text characters that could be color coded. Although I did not keep a copy of those files, this image is a rough approximation of what the text art looked like:

[text art]

Read More

After blowing your budget and untold hours on a website redesign, your new website now looks great. Everyone compliments you on the website, and you feel nothing but good about yourself. A few months later, the luster wanes a little. Six months after launch, you feel nothing but putrid hate towards the design. You want it redesigned, but the agony of the redesign is still fresh in your mind, and no web development company is willing to touch such a project with the $3.50 left in the budget.

Read More

Do you put all of your efforts into making your website great? These efforts are commendable, but your energy can be used better by having other people promote your business. When other people promote your business, you get a larger website footprint and social footprint.

Website Footprint

Read More

When running a business, you cannot be all things to all people. Some customers will love you. Others will berate you. When that "bad love" becomes contagious with other current customers and potential customers, it is time to take action with a stronger branding message.

Filming Black Thursday

Read More

This year has proven that there is no such thing as bad publicity. Oscar Wilde said, "The only thing worse than being talked about is not being talked about." It has helped the US car industry as they have turned an unprecedented 56 million recalls in 2014 into a customer service boon.

Read More

2015 is going to be the year. Your business is going to do better, be more efficient, more profitable, more responsive to customers' needs. What better way to let your customers know than to announce your 2015 strategy on your website and social media, and keep them posted to your achievements?

Read More

Split-testing is a "battle of the bands" technique of designing the best ad. You set your anticipated response and start out with two ads that are identical to each other, excepting one change. Maybe the change is swapping out a different picture, or using an a different adjective. You release one ad to half your audience, and the other ad to the rest of your audience. The ad with the better response is kept, and a new slightly altered ad competes with the previous winner to see which one performs better. Why does this process fall short?

Read More

On December 30, 2009, I logged in to my computer and received a fullscreen message, saying I had a virus. The screen provided a button for me to pay $65 to have it cleaned. There was no way to close the error message, and no way to get to my Windows operating system. For untold months prior to this attack, I had been getting progressively disillusioned by Microsoft Windows and the overall Microsoft stack of applications that I was contemplating migrating to Linux. This message was the push I needed to get a brand new hard drive and install Ubuntu.

Read More

If your social media posts aren't getting the reach you were hoping to get, take a look at the content of your creative. Are you using tags to help improve visibility on social media searches?

Hashtag

Read More

On November 19, 2014, Rob Cole gave a talk at Max's Restaurant on developing a social media marketing campaign. The talk covered the basics of starting a social media site, covering these topics:

  • Create Your Avatar
  • Choose Social Media Marketing (SMM) Sites
  • Establish SMM Groundwork
  • Review Top SMM Sites
  • List SMM Tools
  • Final Thoughts

Read More

Pages

Testimonial

Mr. Cole converts the creative ideas of the customer and responds also to requests for changes without any delay. His use goes beyond the usual scope and problems--of any kind.

-- Anja S.