Online Marketing Essentials Blog

One of the more challenging problems for me is the inability to say, "No," to requests. As a result, my schedule gets overloaded with additional work that someone else could or should perform. But I am turning things around by delegating more work to others who specialize in that area. The result is tasks need to be repeated, priorities change less often, time constraints become more reasonable, and reporting the status of a project is more accurate and occurs more often.

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So what factors should go into a bid? The three tenets of a project are time, cost, and scope.

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When a company bids on a project, it is based on best guesses, not concrete estimates. When the bidding is competitive, the chance of winning a bid is fairly low. Therefore, the effort spent on developing the bid is small. The result is companies not spending the necessary time to research the cost, time, and scope of the project.

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There are two ways to find out what your customers think of your business: 1. Look at your accounting ledger. 2. Ask your customers.

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Your website will not work for you by itself. It is a marketing vehicle, not a destination. So now that your website has been built, here is how to get it working for you:

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Does your website sell your message? Or does it oversell it?

Too much marketing hype in your copy can turn off readers. Adverbs are a prime target for trimming. Many intensifying adverbs can be identified with an "ly" ending. Does your copy still convey your meaning when you remove them from your sentences?

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Grammar and spelling errors distract readers from concentrating on your message. Since your text copy is an important communication tool, shouldn't you use more than your word processing program's grammar or spellchecker?

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They are stamped on every package of food you buy. Not only does this label show you the nutritiousness of the food, but also malnutrition information. For $100 or so, companies can analyze food samples to determine the calories, fat, sugar, salt, and vitamins contained in a single serving.

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It goes against conventional wisdom, but accepting any project that comes your way can weaken your business. When the bills are coming in, the pantry is getting empty, and there are no bids coming down your sales funnel, it is tempting to take the first job that will get you through the month.

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So how do you retain that knowledge? One way is to create a "Best Practices" library. Documenting all of the tasks and all of the procedures into a single knowledgebase creates one of the most important tombs of intellectual property for your company.

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