Online Marketing Essentials Blog

Cold-calling is a terrible way to market a business. It is uncomfortable to the caller, annoying to the contact, and results in a very poor conversion rate. There is a better way to get your message out there.

Share Your Story

Become a product of the product. Use the product every day, as it allows, and photograph you using it each day. Publish these photos on social media, and within a few days of posting, people will start associating you with that product.

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Starting a business is an involved process. From finding commercial real estate to insurance, attorneys to advertising, taxes and filings, and coordinating shipments and deliveries, there is hardly any time or money left for the business to get off the ground. There are ways to adjust these services so they can grow as your business does.

Grow your business

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Setting goals is one way towards success. Goals should be defined as Specific, Measurable, Attainable, Realistic, and Time-based. In order to make the goal attainable, it is often necessary to break down the goal into smaller SMART tasks.

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Sharing posts on Facebook is the ultimate goal for getting your message to go beyond a subset of your Friends. Here are ways to get people to share your content.

Be Cool
Understand the psychology of why someone would share your post. People share posts to boost their standing with their friends. If a person sees a post that they think is cool, or more to the point their friends will think they are cool, they will share it.
Study Your Audience

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With more than 1 billion user accounts on Facebook, you could believe that you have a considerable reach for your message. The truth is that most posts stay within your friends and possibly friends' friends feeds. How, then, can you break through that second barrier of contacts and reach thousands of people with your post?

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What is the most fear-inducing word in business? It could be "No". Fear of rejection prompt many not to ask. That attitude will not help you grow.

What you need to hear is "No". When your response is no longer despair, you will be able to analyze the interaction that led to "No".

Maybe the fault is yours, in which case you will be able to figure what behavior you are doing that is leading to the negative response. Change your behavior, and those "Nos" could turn to "Yesses". If it doesn't, more analysis will develop the proper way to craft your pitch.

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When your business is lacking something: (e.g., a certain type of employee, a particular location, a good reference), have you asked people you know if they can help? You might still be waiting for them to get back to you days or weeks from now.

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When you have a product or service in which you believe, your passion will drive you to tell everyone about it. It is so great, how could anyone not see the value you place on it? Their life is leading them in a different direction. Find out from them what their passions are, what they believe, what is lacking in their life, and what they need to feel satisfied.

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Besides The Ten Components Every Website Should Have, charity websites should also contain these essential elements:

  1. Donate Button

    You must have a Donate button that sticks out like a sore thumb on your website. This button should look like nothing else on the website. It should have its own unique color, design, font, and be placed on the top part of the page with lots of breathing room around it. That's how you get visitors to notice your donation request.

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Websites are vast and varied. There are lots of imaginative ways to present information, and many websites have their unique way of displaying it. Regardless of the design, there are core components that every business website should have, and they are listed here:

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