People love to be entertained. Whether it is reading, going to a sporting event, or on a screen, what keeps people engaged are the stories surrounding the experience.

Advertising is no different.

Include stories in your marketing message. The reason you got into business is a story. The products and services you provide have stories. The clients and people you have helped have stories.

Share these stories with your customers to establish a stronger connection with them.


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-- Anne S.