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As of this post, there are around 250 social media websites to connect people. Each has a slightly different interest or medium. LinkedIn's competitive advantage is connecting business professionals. You can use LinkedIn to grow your network. Here's how:

LinkedIn profile search Rob Cole

  1. Search for a person or company with whom you would like to connect.
  2. Filter the results to find the right person/company.
  3. Connect with the person if you know that person.
  4. Even better, ask for one of your connections to orchestrate the introduction.

LinkedIn helps to build your network both virtually and in the real world. With each connection you create, you increase the leverage of meeting even more professionals.

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