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The nice thing about email campaigns is that once a week or once a month, your business is brought into the forefront of your viewer's mind. You get a chance to show your products and changes to your organization on a regular basis. But what if you have a new product or service that you want to showcase and get into more detail than a single email could provide, or you want to introduce your organization to a new or prospective client? Drip email campaigns will be able to help with these types of communications.

A drip campaign is a way to send a series of emails to someone over a short timeframe. It can be simple as simple as sending out an email per day for five days. You can customize the drip campaign with a decision tree, giving customers their next email based on their interaction with prior email messages. This option is a way to hone in on their specific needs and interests to provide content that is most relevant to their situation.

There are numerous email marketing companies that offer a drip campaign feature. Most of the time this feature is very basic. Contact ShoreShot! Web Design to help you choose one that best suits your needs.

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